About us

Rurally is a tour operator focused on rural and sustainable tourism, offering trips and experiences that allow you to be fully engaged and inspired by an authentic connection with the lands you visit, rich in flavours, knowledge, special local people culture and traditions, and unique landscapes.

Rurally is here to help you discover authentic Italy, starting from the element that defines each place: the land and from the human activity most closely tied to it, which tells the story of the territory: agriculture.
These elements reveal a place’s history, its events, rhythms, and climate – in a single word, its essence.

Experiencing a journey with Rurally means letting yourself be captivated by the land full of flavours, knowledge, special encounters with locals, and unique landscapes. A land to be lived rather than simply visited, discovered through the people you will meet during your journey.

Our offerings include:
* Authentic experiences to enjoy in a single day;
* Slow short breaks to recharge while immersing yourself in the authentic local life and atmosphere;
* Journeys exploring the farms and artisans of our network and discovering Italy off the beaten track, with its small hamlets full of hidden treasures, stories, history and culture – perfect for slow travel in Italy;
* Rural cycling tours in Italy, multi-stage and immersed in nature, discovering medieval villages, artisans, and authentic experiences along the way;
* Relaxing holidays away from the crowds, in unspoilt mountains, countryside farmhouses, or boutique country resorts, for a true countryside escape.

Rurally was born in and still operates from the Marche, a region we know intimately and call home – the heart of our activity, which we love to include in our trips across Italy.
From here we have built a network of people, farms, artisans, charming accommodation and authentic places, allowing us to offer rural experiences in different areas of Italy, always with the same goal: to reveal the true spirit of authentic Italian destinations.

We design unique and fully customised group experiences, crafted to engage, inspire, and immerse participants in the authentic spirit of Italian territories. Our offerings include:

Incentive trips and team-building experiences: activities designed to stimulate collaboration, creativity, and motivation within corporate groups. Unique experiences to share together, strengthening bonds and fully tailored to the company’s needs.

Educational trips and school journeys: excursions and trips with learning objectives, designed for students of different ages and educational backgrounds. Activities are hands-on and educational, with moments of cultural enrichment where each participant learns and discovers in an engaging way.

Training and thematic journeys: programmes dedicated to enthusiasts of a particular field or topic, such as industry, agriculture, craftsmanship, or local culture. Fully customisable on request to develop the group’s interests and skills, combining practical experiences with moments of reflection and learning.

Tailor-made group travel on request: itineraries designed for groups of friends, associations, or clubs, combining relaxation, culture, and authentic experiences. We also offer specialised retreats, such as photography, yoga, or other thematic experiences, all crafted to provide memorable moments and shared learning opportunities in inspiring locations.

Explore our trips on the website, and don’t hesitate to contact us for a tailor-made holiday proposal after browsing our itineraries.
Click here to fill-out a questionnaire to receive a personalised travel idea: Questionnaire

Tel.: +39 339 5655616
WhatsApp: https://wa.me/393395655616
Email: info@rurallyitalia.com

Rurally is a fully licensed tour operator. Our activities are covered by professional insurance and a guarantee fund, providing authentic experiences with the safety and reliability of a professional operator.
Insurance Policy No. 703 14 100491 AssiConf Srl
Guarantee Fund for Insolvency and Bankruptcy “Il Salvagente”
Authorization No. 5739/2021 (Maiolati Spontini municipality)